Inspiring Women: Alyssa Reeves

By catherine | March 13, 2014


Today, it is my great pleasure to introduce you to Alyssa Reeves, owner of Paradise Design Co. Alyssa and I first met 10 years ago(can it be that long!) when she was designing brilliant invitations for black tie fundraisers at the Dallas Museum of Art. Each year we had different themes for the same event, and she had an amazing knack at taking our theme ideas and delivering fresh, creative, and beautiful invitations that celebrated the theme perfectly. Two years later, as I was starting all in a row, my first task, after coming up with the name, was to lock Alyssa in as creator of my all in a row logo.

Having seen her work at the DMA, I knew Alyssa would “just get it” and know how to take this crazy vision floating around in my head and translate it into the perfect logo on paper. Over 8 years now, she continues to be the creator of all things beautiful in the all in a row graphic world. Having gotten to know her, she is as lovely a person as the designs she creates. She is caring, thoughtful, and interested. She has an innate ability to see her clients clearly and to understand what makes them tick. This gift makes it no surprise that her work is crafted so perfectly to each person with which she works. She is a delightful person and designer. Please meet Alyssa.

What inspired you to start your business?

I was in a tough spot with my job and it was time to take a leap of faith and try starting my own business. I had done invitations and branding on the side,  but it was time to see if my long-held dream of doing that full-time would work out. That was 10 years ago!

Biggest challenge you face as a woman owned business?

I spend a lot of time getting things printed for my clients and the printing industry can be an old-boys club. I’ve had to learn to hold my own with the guys so I don’t get run over. Now, it’s one of my favorite aspects of my business. The “old-boys” know a lot and I’ve learned a ton from them.

Best piece of advice you ever received? From who?

There are some things you just can’t handle over email. People can’t hear your tone over email, so sometimes you just have to pick up the phone. I learned this from my husband, he’s got a great sense about these things and he helps me figure out how I should word things when there is tension or potential conflict.

What’s your morning routine?

Bible study & Breakfast, then email and voicemail. I’m in a much better place if I keep things in that order! I try to respond to urgent emails first, then add others to my running to-do list, so I hopefully don’t let them get buried in my inbox.

Calendar: paper or electronic?


How do you find work/life balance?

I have a feature on my office phone that turns the ringer off at a certain time. I don’t generally give out my cell number to clients.

I don’t check email on the weekends and I try to keep good boundaries about when I will meet with people. If I didn’t, I’d be running all over the place at all hours. I find people are generally respectful if you tell them how you want to be treated.

How do you tame your email inbox?

I try to follow the “touch it once” and the “do it now” philosophies, but I’m sure All in a Row could help me manage it better. I’m sure I need to be filing my email too!

Favorite organizing tool/trick for business?

This works for me because I don’t have a lot of paperwork for each client, but I just file it all in one “jobs in progress” file folder so it’s all together. I also use a tray on my desk to hold all the miscellaneous office supplies I want with reach, mini stapler, post-its, calculator, notepads, etc. It helps.

Words you live by?

There is no scarcity of opportunity to make a living doing what you love, there’s only a scarcity of resolve to make it happen. — Wayne. W. Dyer

I’ve never read any of Wayne’s books, but that quote really motivates me.

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